Data
- 12:00~20:00 사이에 ARS문의가 들어오는 총 건수
▪ 롯데시네마 매니저의 협조를 통해 기록한 자료를 얻었다.
▪ 하루 총 33명이 들어왔으며 평균적으로 14.54분에 한명 씩 도착했다.
② 설문조사를 통한 통계 Data
- ARS문의 중 안내방송을 듣다가 전화를 끊는
What’s Business Intelligence(BI) ?
Set of applications and technologies of approaching, gathering, storing, analyzing data for quick and correct decision-making.
It includes
{data mining, data base& data warehouse, statistic analytics, prediction etc}
“An umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems."
1. Introduction
Application of Internet in the service industry has already become a major trend in practice with a hot stream attention and research in academic literature. As of 2000, as much as 215 million people have access to the Internet, which is 133 million greater than in 1995 (Brynjolfsson, Erik, and Glen, 2001). Scholars suggest that the number of websites is doubling every 6 months.
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the